Having identified Service Design as an important new issue for the support of design in companies, SEEdesign developed a range of extra activities including workshops and training sessions on this topic. The material developed during the 3 years of the project has now been compiled into a downloadable publication, which can be used by businesses (in both service and manufacturing sectors) and by providers of design support.
I keep thinking of XD as the “thread” that runs through all customer touch points. But really, it seems more than that. Perhaps a better comparison would be weaving. Maybe XD should be thought of as a tapestry.